frangpon

Bridging Strategy & Design

Started in execution, now leading creation. I combine hands-on design with strategic direction, managing designers and video editors while working alongside media buyers to turn creative concepts into assets that actually perform.

Creative Strategist · Munich, Germany · EU citizen · Open to new roles

Selected work → Get in touch →
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  • Plunge
  • Norse Organics
  • Impact Media UK
  • No Huddle NFL
  • Volant
  • Lildog & Lilcat
  • Ruby Labs
Proof

Creative judged on what came back.

Every ad below is one I produced and the platform recorded as a winner. Ten months, three accounts, reported figures rather than estimates.

2026 so far, January to October One ten-month window, not a career total
$1.2MAd spend behind winning
creative · Jan–Oct 2026
38.4MImpressions
served
49,230Conversions
driven
$24.13Blended cost
per acquisition

Three consumer-app accounts · 16 winning ads · platform-reported

Across the five biggest winners, CPA held between $23.60 and $24.98 while spend varied by 2.2×. The creative kept converting as budget scaled, which is the part that decides whether an account can grow.

Winning ads by lifetime spend
Ad Lifetime spend CPA
img2543_v2Static $201,844 $24.60
vid2594_v4Video $156,253 $23.60
vid2184_v3Video $123,130 $24.98
img2605_v1Static $99,994 $24.50
vid2594_v1Video $92,132 $24.83
vid707_v1Video $63,081 $27.23
img466_v1Static $33,885 $28.57
img1053_v2Static $22,323 $38.09
vid1046_v1Video $20,299 $38.30
img465_v1Static $12,657 $28.00
img933_v1Static $12,087 $37.54
img1138_v1Static $11,407 $29.63
Disclosure Platform reporting, January–October 2026, across three consumer app accounts. Ads credited to me as creative producer. Client names withheld. Spend and CPA are shown per ad; impressions, clicks and conversions are reported as account totals above. Sixteen winning ads in total; the twelve with complete spend and CPA reporting are shown.
How I read an ad

One ad, taken apart.

Nothing in a static ad is decoration. Every element is a decision somebody made. Scroll, and I’ll walk you through the four inside this one.

01 · The hook

Sell the identity, not the cream.

The headline never mentions the product. It names the status the buyer wants, which is what earns the second of attention the rest of the ad needs.

02 · The proof

One face, split down the middle.

Same person, same lighting, same crop. Putting before and after in one frame removes the comparison work, so the claim registers before anyone reads it.

03 · The risk reversal

A deadline and a way out.

A timeframe makes the promise checkable, and the guarantee answers the objection sitting underneath every skincare ad: what if it doesn’t work on me.

04 · The social proof

Last, and deliberately small.

It sits at the bottom because it isn’t the argument. It’s the permission slip for someone already convinced.

The point

Every ad below was built this way.

Angle first, then the proof that carries it, then the objection, then permission. The design is what makes that order readable at a glance.

See the work →

Static ad: a split before-and-after portrait under a headline about looking younger, with a sixty-day money-back guarantee and a star rating.
Selected work

Projects, creative variations, and the accounts behind them.

The jobs and projects I have worked on since 2021, newest first. What I do myselfCopywriting / Data analysis / Design / Video editing & animationSkills I execute hands-on, not only direct.

The full creative loop, owned end to end. Research and angle development, concepting, production of the static and video variations, and delivery of the finished ads to the platforms. The work was judged on what came back: which variations became winners, and what that told us to build next.

The spend, impressions, conversions and CPA in Proof, above, are from this account group.

Creative ResearchStatic Ads Video AdsPlatform Delivery

The widest brief on this list. Static ads and video for the paid side, email marketing, mobile app screens and the Shopify storefront, all produced by one person, so nothing got lost between the concept and what actually went live.

And when the storefront needed sections that did not exist, I designed them in Figma and coded them into Liquid myself. They had to be interactive, responsive and compatible with the client's live theme, and they shipped without a ticket, a handoff, or a sprint spent waiting for someone else's queue.

"Created in Figma and coded into a liquid section so it can be interactive, responsive and compatible with our Shopify theme on the website."

Strategy is the job. Being able to build it myself when something has to ship today is what stops the strategy from staying a deck.

Static AdsVideo Ads Shopify LiquidCRO EmailMobile App

Video ads 6 of the set

Campaign film Long form

Static ads 15 of the set

Shopify, CRO & onsite Figma to Liquid

Email banners 2

Mobile app Product screens

Agency-side creative across a roster of client accounts: a canine supplement brand, a private hormone clinic, and a business-coaching offer. Different categories, different buyers, different tones of voice, all briefed and turned around at agency pace.

Working across unrelated verticals is its own skill. You learn the customer fast, borrow the brand's voice rather than imposing your own, and still hit the same standard of finish every time.

Lildog & Lilcat was one of those accounts: social and campaign assets carrying a playful brand voice without losing the discipline the paid side needs.

Static AdsVideo AdsMulti-brandFast Turnaround

Video ads I edited 11 of the set

Client ads I designed 4 brands

Static ad design across the account, with concepts built out into full sets of platform-ready variants so the buyer had enough distinct angles in rotation to learn something from the test.

One product, a dozen different reasons to buy: social proof, clinical endorsement, before-and-afters, price anchoring, a listicle, and native formats that borrow the look of a chat thread. Range of angle is what keeps an account alive once the obvious message fatigues.

Norse Organics was the company. Volant was another brand inside it. It trades today as Eyr Holistic. I worked on it through DTC Vikings, Copenhagen.

Static AdsVariant SetsArt Direction

Video ads for the account 8 of the set

Ads I designed for the account 14 of the set

Short-form video for an NFL content brand. Feed-first cuts built for the pacing that short-form platforms reward, where the first second decides whether the rest gets watched.

Short-formSports ContentEditing

Short-form cuts 5 of the set

Teaching assistant at Coderhouse across three courses: community management, paid social ads and After Effects. Reviewing student work and answering the questions that only come up once a brief meets a real platform.

Explaining why something works is a different job from making it work, and it sharpens the first one. It is part of why the strategy side of what I do is not theoretical.

A freelance teaching engagement alongside client work.

TeachingCommunity Management Paid SocialAfter Effects
How I work

I decide what gets made, and I answer for what it returns.

What I own

The creative strategy, and what the account tests next
The designers and video editors who produce it
The working relationship with the media buyers on live accounts
The whole funnel: the ad, the landing page and the inbox
The read on what came back, and the call on what follows

Most creative work stops at “does it look good?” Mine has to go further: will it perform?

To answer that, a concept has to cover its bases before anyone starts building. So every one I hand over carries four things.

What every concept carries

01Awareness stage. The stage the concept speaks to.
02Objection. The objection it has to answer.
03Format. Which format it runs in, and why that one fits.
04Opening line. The exact first line of the script, written out in full. The line the editor works from.
Recommendations

The people who worked with me, in their own words.

Public recommendations from my LinkedIn profile, reproduced word for word. Every one of them is on the profile itself, under my name. Three are in Spanish, from colleagues in Argentina. I work in English and Spanish, and read and speak French and Italian.

See them on LinkedIn

Juan Beck · 1st

VP, Technology | eCommerce Platforms, Web & Mobile, AI | Digital Commerce at Scale

October 2, 2025 · Juan managed Francisco directly

I had the chance to work with Francisco at Plunge after he originally joined the marketing team. It quickly became clear that he had strong eCommerce skills that could benefit our web team, so he transitioned over and started making an impact right away. He’s a fast learner, quick to pick up new concepts, and does a great job leveraging AI to add value across projects. On top of that, he’s easy to work with and brings a positive energy to the team. I’d highly recommend him.

Vladislava Mikhailova · 1st

AI Performance Creative Designer with 7+ years across digital design, paid social creative production and AI-assisted visual workflows.

August 4, 2026 · Vladislava worked with Francisco on the same team

Working with Francisco was one of the highlights of my entire time at the company. He possesses a rare combination of boundless creativity, clear vision, and exceptional ability to manage not only time but also communication.

His ideas were always the most exciting, creative, and interesting. He always looks inward, not just at the surface. Most of all, I valued his open, transparent, and impeccable communication style. Francisco is always accessible, clearly articulates his vision, and is a good listener.

Read in full on LinkedIn

Tomasz Sledz · 1st

We help high-ticket coaches & brands generate qualified demand with scalable client acquisition systems | Founder, 1mpact Media | $250M+ client revenue generated

October 2, 2025 · Tomasz managed Francisco directly

I hired Francisco as an editor for my agency last year. I’ve been working with him for a few months, he is a cool, honest, and trustworthy. He also prioritises the work, so you can count on him when it comes to deadlines.

Cool guy, I would recommend him if you are looking for a good person to join your company.

Ignacio Raimondi · 1st

Marketing | Campañas Comerciales, Branding, Eventos, Fidelización y Viajes de Incentivo

September 5, 2021 · Ignacio worked with Francisco on the same team

Tener a Fran en tu mismo grupo de trabajo vale por mil, siempre empuja para adelante, es el verdadero multitasking que conoce de muchos temas y si no sabe de algo, se las ingenia para poder encontrar una respuesta rápida. Tiene el don de convertir lo complejo y complicado en algo simple, y fácil de resolver. Es proactivo, curioso y tiene una templanza pocas veces vista. Refuerzo la primera línea, tener a Fran en el equipo es tener un equipazo.

Florencia Sica · 1st

SSR Account Executive

September 4, 2021 · Florencia worked with Francisco on the same team

Fran ha sido un compañero increíble tiene una parte humana muy bonita que llena de armonía cualquier entorno de trabajo hasta en las situaciones más difíciles. Ha sido reconocido por su dedicación y por su paciencia, ideal para los procesos de aprendizaje complejos, además ha sabido ser muy generoso compartiendo con colegas y estudiantes sus conocimientos y experiencias. Me llevo grandes recuerdos de nuestro coincidir. Recomiendo a Fran por su compromiso humano y su profesionalismo.

Agostina Matic · 1st

Paid Media Specialist | Social Media Manager | Lic. Relaciones Públicas e Institucionales

September 3, 2021 · Agostina worked with Francisco on the same team

Fran es la persona que todo equipo necesita: además de ser un excelente compañero es un excelente profesional con grandes habilidades para desarrollarse en la industria digital.

Tener la posibilidad de trabajar a la par, no solo resultó un gusto sino también una importante posibilidad de aprender de un colega responsable, comprometido y muy generoso.

Side project: product, positioning and launch

A problem I found, a product I built, shipped on my own.

Both are live. I used Claude and Lovable to build what I would otherwise have had to brief a developer for, which means the distance between an idea and a working product is now about a weekend. The problem, the positioning and the copy are mine. The AI wrote the code.

Side project · Found the problem, built the product, priced it

SponsorGuard For YouTube creators

A back-catalog keeps earning views for years. The sponsor links inside it do not.

Deals end, brands rebrand, tracking domains expire. The views keep arriving and land on a dead URL, and nobody notices, because nobody goes back to check a video from two years ago. That is money leaking out of content that is still working.

Paste a channel URL, no login and no YouTube permissions, and it audits the library from public data. What comes back is a Sponsor Renewal Dossier: which videos still pull traffic, which links are dead, how much monthly view volume is hitting them, and a templated pitch to take back to the brand.

The hook I wrote for it
Your back-catalog is still getting views. Your sponsor links died months ago.

The product is not the scanner. It is the argument. A creator does not want a list of broken links, they want a reason a brand should renew, and the dossier hands them one they can forward. That is the same job as an ad: find the angle, then make the proof impossible to miss. Priced across four tiers, from $49 to $625 a year. Launched in 2026; distribution is starting now.

ClaudeLovable Problem DiscoveryPositioning CopywritingPricing Live
Open SponsorGuard →
Francisco Garcia · Open to new roles

Based in Munich. Available worldwide.

Based in Munich, I'm available worldwide. EU citizen. For the fastest response, please contact me via email or LinkedIn.

frangpon@gmail.com
LinkedIn
Portrait of Francisco Garcia