Started in execution, now leading creation. I combine hands-on design with strategic direction, managing designers and video editors while working alongside media buyers to turn creative concepts into assets that actually perform.
Most creative work stops at "Does it look good?" Mine has to clear a second bar. Does it hold attention, and does it hold up in the account?
I work across the whole loop: research and angle-finding, concepting, static and video production, and handing platform-ready assets over to the buyers. Then I read what came back and decide what gets iterated, what gets scaled, and what gets killed.
The unusual part is what happens after the click. I design in Figma and ship in Shopify Liquid, so the landing page doesn't lose fidelity between the mockup and the live theme. The email that follows carries the same creative that earned the click. One person, the whole path.
The full creative loop, owned end to end. Research and angle development, concepting, production of the static and video variations, and delivery of the finished ads to the platforms. The work was judged on what came back: which variations became winners, and what that told us to build next.
A run of AI-generated avatar spots produced for paid social, covering avatar casting and direction, script pacing, and the edit. Built to give an account a wider spread of angles and presenters without the cost and lead time of a live shoot.
The widest brief on this list. Static ad design and video ads for the paid account, email marketing, mobile app screens, and custom Shopify sections, designed in Figma and then coded so the live site matched the file.
"Created in Figma and coded into a liquid section so it can be interactive, responsive and compatible with our Shopify theme on the website."
Agency-side creative across a roster of client accounts. Video work produced to brief and turned around at agency pace. Different brands, different voices, the same standard of finish.
Short-form video for an NFL content brand. Feed-first cuts built for the pacing that short-form platforms reward, where the first second decides whether the rest gets watched.
Static ad design across the account, with concepts built out into full sets of platform-ready variants so the buyer had enough distinct angles in rotation to learn something from the test.
Social and campaign assets for Lildog & Lilcat, carrying a playful brand voice without losing the discipline the paid side needs.
Creative production for Volant, covering design and video assets delivered across the brand's channels.
A reel of editing work. Pacing, sound and cut craft, and the technical foundation the later performance video sits on.
Where it started. Organic social design produced in volume: templates, carousels and campaign sets. The execution years that made the strategy years possible.
Research and angle development that turns a brand and its offer into propositions worth spending on, not just designs worth looking at.
Leading designers and video editors to a consistent bar, at the volume paid social actually demands.
Concepts built out into full variant sets, sized and specced for every placement, so a test has enough distinct angles to teach you something.
Short-form edits cut for feed-first placements, plus AI avatar spots when an account needs more presenters and angles than a shoot can pay for.
Landing pages and store sections designed in Figma and coded into responsive Liquid myself. No handoff, no drift between the mockup and the live theme.
Campaign and flow design that carries the same creative through to the inbox, so the ad and the follow-up read as one thing.
Open to Creative Direction, Strategy with DTC and eCommerce brands. The fastest way to reach me is via email.
frangpon@gmail.com